Case Study
As inviting
As inviting
as her interiors.
A Charleston-based interior design studio — given a brand and website as deliberate as the spaces she designs.
The Brief
The work was exceptional.
The brand needed to match.
Kelsey built an interior design practice that earns the projects it gets — layered, considered spaces with real character. What she needed was a brand and a digital presence that communicated that taste before a single meeting. The logo had to feel timeless. The website had to function as a portfolio lookbook — immersive, image-led, designed to let the work speak for itself.
A KP Design project ends with a space that looks like it has always been that way. The brand had to feel the same — like it couldn't have been any other color, any other mark, any other word. We started with the logo, built the full identity system around it, then carried every decision through to the website.
What We Built
01
A mark built to
outlast the trends.
Interior design brands go two directions: fussy and ornate, or so minimal they say nothing. KP Design needed a third option — refined enough to live on a framed print in a client's entryway, structured enough to be readable on a studio sign mounted to a brick wall.
The monogram mark anchors the identity with an oval frame that nods to Charleston's architectural heritage without being precious about it. Classic without being old. Clean without being cold.
Brand Mark — the oval seal that now lives on her studio exterior
02
A palette that
lives in the spaces she designs.
The color system was pulled from the materials KP Design works with — linen, stone, aged brass, plaster. Warm neutrals with enough depth to anchor a brand book without feeling expected. The typography pairs a classic serif for headlines with a clean body font that keeps the system feeling current.
Together they give Kelsey a brand that looks like it was designed by someone who thinks the way she thinks about rooms.
Deep Navy
#0D1E33
Heirloom Blue
#B8D4E8
Aged Linen
#8A8070
White
#FFFFFF
Brand at a Glance
Logo
Custom mark now displayed on exterior signage at her studio
Brand at a Glance
Brand System
Color palette, typography, brand book with full guidelines
Brand at a Glance
Portfolio Website
Lookbook-style site that lets the projects lead
Brand at a Glance
Brand Book
Everything needed to keep the brand consistent as the studio grows
03
A website that works
like a lookbook.
KP Design's website needed to do one thing above everything else: put the work in front of people and get out of the way. The architecture is image-led by design — project galleries that open full-screen, a portfolio structure that lets visitors move through spaces the way they'd move through a room.
Copy is minimal by intention. The space does the talking.
Every page carries the same restraint as the brand — generous white space, a single serif voice for headlines, and imagery given room to breathe. The result reads less like a website and more like a printed lookbook you can click through.
Your brand should work
as hard as you do.
A logo is not a brand. A brand is the whole thing — the mark, the palette, the website, the guidelines that keep it consistent. We build all of it.