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The Pile of Keywords at the Bottom of Your Caption Isn’t Helping You
Keyword salad vs clean caption, before and after Instagram post
The Pile of Keywords at the Bottom of Your Caption Isn’t Helping You

The Pile of Keywords at the Bottom of Your Caption Isn’t Helping You

This episode of Tay’s Tips is a read-through of the article below. The full text…
The Four People Behind Every Brand I Build (And None of Them Know Me)
tay design board of directors
The Four People Behind Every Brand I Build (And None of Them Know Me)

The Four People Behind Every Brand I Build (And None of Them Know Me)

You can't evaluate your own brand from inside it. You're too close. You know the…
AI Is Eating Every Brand
AI Is Eating Every Brand

AI Is Eating Every Brand

This episode of Tay’s Tips is a read-through of the article below. The full text…
I Audited a $700K Wellness Brand’s Homepage. Here’s What I Found.
Person holding a smartphone against wall
I Audited a $700K Wellness Brand’s Homepage. Here’s What I Found.

I Audited a $700K Wellness Brand’s Homepage. Here’s What I Found.

We got on Zoom. I shared my screen. I started scrolling her homepage like a…
You’ve Already Figured Out the Hard Part. Here’s the Next Move.
You’ve Already Figured Out the Hard Part. Here’s the Next Move.

You’ve Already Figured Out the Hard Part. Here’s the Next Move.

This episode of Tay’s Tips is a read-through of the article below. The full text…
Most Business Owners Are Running a Paid Business on the Free Version of AI
woman working - paid business on free version of ai
Most Business Owners Are Running a Paid Business on the Free Version of AI

Most Business Owners Are Running a Paid Business on the Free Version of AI

I was at a restaurant last week and overheard the table next to me try…
The two reasons your weekly email is underperforming — and neither of them is the subject line.
The two reasons your weekly email is underperforming — and neither of them is the subject line.

The two reasons your weekly email is underperforming — and neither of them is the subject line.

Your email list isn't dead, you're just writing to nobody. Most weekly emails fail for…
You’re Not Just Posting Content. You’re Teaching the World Who You Are.
Posting Content
You’re Not Just Posting Content. You’re Teaching the World Who You Are.

You’re Not Just Posting Content. You’re Teaching the World Who You Are.

I'll be honest this realization didn't come from some big strategic epiphany. It came from…
How Tay Design Builds Website Ecosystems
website ecosystem
How Tay Design Builds Website Ecosystems

How Tay Design Builds Website Ecosystems

When I work with clients on website ecosystem builds, we follow a specific process that…
What Is E-E-A-T?
Website audit checklist on a tablet E-E-A-T
What Is E-E-A-T?

What Is E-E-A-T?

What Is E-E-A-T? E-E-A-T stands for Experience, Expertise, Authority, and Trustworthiness. It's the framework that…
How to Build a Content Engine with AI
content engine
How to Build a Content Engine with AI

How to Build a Content Engine with AI

A business owner asked me last week if I use AI to write my blog…
Blog Post to 10 Pieces of Content Framework
content framework
Blog Post to 10 Pieces of Content Framework

Blog Post to 10 Pieces of Content Framework

I had a client tell me last month she was spending 15 hours weekly on…

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