- Logos & Icons
- Branding + Style Guide
- Animations + GIFs
- Marketing Materials + Swag
- Video Editing
- Email + Websites
About — Tay Design Co
We design systems, not just pretty websites
Let's skip the bio, and tell you who I built this for, why I built it, and what the transformation looks like when working with us.
Things that probably matter more than our services list:
We drink coffee like its a ritual, and we design things that hit — the kind where you read it, review it and go "yess! that's it!"
That feeling is why I do this.
— Tay McHenry, Founder
What we actually do
Tay Design Co is a Fractional CMO partner, building website strategy and marketing systems.
We architect full brand ecosystems that increase digital visibility, authority, and client acquisition through high-performance websites, search-optimized content (SEO + GEO), and automated marketing workflows.
Our Strategy
Design follows strategy, always.
A beautiful layout means nothing if the foundation is weak.
Websites must work for how people search today.
That means Google search and AI search. Most websites fail both.
Authority is a system, not a vibe.
It comes from strategic content clusters, frameworks, case studies, and consistency—not motivational language.
Every page must have a job.
No broken links. No dead ends. No abandoned blog sections. Everything has a function. Your visitor needs a journey and an experience.
How We Work With Clients
Website Ecosystems — The foundation. Your website rebuilt as a performance engine with messaging, SEO, GEO, AI optimization, social media content strategy, email campaign growth and automation all working together. Not just design.
Fractional CMO — The complete operation. We build your entire content system in 90 days: strategy, AI optimization, templates, automation workflows, 90 days of content created and scheduled. Everything you need to run marketing like a business asset, not a constant fire drill.
I’m Tay!
I realized most business owners didn’t need another designer or marketer. They needed someone who could architect complete operations.
That computer nerd background? It’s what lets me see the patterns others miss. My team doesn’t just create content or redesign websites. We architect complete systems—messaging, visibility, automation, and content strategy working together as one integrated operation. You get CMO-level strategic thinking combined with hands-on implementation, all while keeping things approachable and efficient.
Because here’s the truth I learned building hundreds of these systems: a beautiful website means nothing if search engines can’t understand what you do. Consistent posting means nothing if there’s no strategic foundation. And hiring more people won’t fix a fundamental systems problem.
We partner with established entrepreneurs who want to showcase their brand the best possible way—with savvy strategy, fresh systems, and the infrastructure to support real growth. Success should come with a good strategy, efficient operations, and a lot of heart.
I’m Tay!
I realized most business owners didn’t need another designer or marketer. They needed someone who could architect complete operations.
That computer nerd background? It’s what lets me see the patterns others miss. My team doesn’t just create content or redesign websites. We architect complete systems—messaging, visibility, automation, and content strategy working together as one integrated operation. You get CMO-level strategic thinking combined with hands-on implementation, all while keeping things approachable and efficient.
Because here’s the truth I learned building hundreds of these systems: a beautiful website means nothing if search engines can’t understand what you do. Consistent posting means nothing if there’s no strategic foundation. And hiring more people won’t fix a fundamental systems problem.
We partner with established entrepreneurs who want to showcase their brand the best possible way—with savvy strategy, fresh systems, and the infrastructure to support real growth. Success should come with a good strategy, efficient operations, and a lot of heart.
simple yet significant impactful elevated highly converting
A look that is all you
Simple and straightforward doesn’t have to be stiff and formal. We want you to be the best solution to your customers problem, and we know it’s not a one-size-fits-all. Here are some of the fun stuff we create:
We Design These:
We Create Those:
- Brand & Marketing Strategy
- Brand Positioning
- Copywriting + Brand Tone
- Affiliate Marketing
- Audience Engagement
- Promotional Advertisements
We Elevate Through:
- Website Functionality
- Ecommerce Development
- Shopify Expert
- UX/UI
- Blog Management
- Competitive Analysis
- Content Design + Creation
