Case Study · Asanad MD
Built to earn
Built to earn
the referral.
A personal brand that works as hard as the physician behind it.
The Brief
The credentials were exceptional.
The presence had to match.
Dr. Kian Asanad is a reproductive urologist and men's sexual health specialist whose clinical expertise spans vasectomy, male fertility, Peyronie's disease, testosterone optimization, and penile prosthetics — procedures and conversations most physicians avoid entirely. He's also the founder of Lev+Liv, a physician-developed fertility supplement brand born from his own experience with infertility. His work straddles clinical precision and deeply personal patient care. The website had to hold all of it.
A physician personal brand site has to do what most physician sites fail at: prove the expertise without hiding the person. It had to surface every credential, every treatment, every podcast and publication — and still feel like a place a patient could come when they're scared and need someone to trust. It also had to align visually with Lev+Liv, connecting the clinical brand to the consumer brand without confusing either.
What We Built
Deep Navy
#0E1828
Clinical Slate
#24385A
Precision Gold
#C4A060
Surgical White
#EBF0F7
Logo Suite
4-piece identity system including monogram, horizontal, stacked, and minimal marks
Personal Brand Site
Full website live at asanadmd.com
Content Architecture
Treatment pages, podcast integration, credentials + publications
Brand Alignment
Visual language that connects to Lev+Liv without losing clinical authority
01
A logo that carries
clinical authority.
The primary mark is a clean lockup — ASANAD MD set beside a fine rule and the specialty line — the exact wordmark that now anchors asanadmd.com. It reads with physician-appropriate authority at any size, from the site header to a letterhead to a podcast thumbnail, and flexes into a compact wordmark and a credentialed variation without ever losing the brand.
Logo variations
02
Every credential.
Every treatment. One place.
The website architecture was built around the full breadth of Dr. Asanad's expertise — not a one-page bio, but a comprehensive clinical presence. Individual treatment pages for vasectomy, vasectomy reversal, male fertility, Peyronie's disease, erectile dysfunction, penile prosthetics, testosterone, and stress urinary incontinence. A podcast integration that surfaces his media presence. A credentials section that's exhaustive without feeling like a CV — and throughout, copy that speaks to a patient who is nervous, searching for answers at midnight, and needs to feel like they found the right person.
The website, in motion
03
A personal brand that
connects two worlds.
Dr. Asanad doesn't just treat patients — he built a consumer brand from the same expertise. Lev+Liv, his physician-developed fertility supplement line, lives at a different URL and speaks to a different customer. The Asanad MD brand had to sit next to Lev+Liv without the two fighting each other. The navy of the clinical brand and the warmer palette of Lev+Liv are distinct enough to feel like separate businesses, aligned enough to feel like they come from the same mind. Patients who find asanadmd.com and discover Lev+Liv don't feel like they've left — they feel like they've found more of the same trust.
"Seriously, so nice, clean and perfect. Dream website and you always make it so perfect. I can't thank you enough — you are truly skilled at your craft."Dr. Kian Asanad, MD Reproductive Urologist · asanadmd.com
Your expertise deserves
a brand that shows it.
A physician personal brand is not a résumé. It's a practice-builder, a trust signal, and a referral engine — when it's built right.